Dissertation Glassman 2009

August 4th, 2009 Leave a comment Go to comments

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IMPROVING IDEA GENERATION AND IDEA MANAGEMENT IN-ORDER TO BETTER MANAGE THE FUZZY FRONT END OF INNOVATION

Glassman, Brian Scott. Ph.D, Purdue University, May 2009.  Managing Idea Generation and Idea Management In-order to Better Manage The Fuzzy Front End of the Innovation Process. Major Professors: Linda Naimi and Michael Menefee.

Abstract

An expansive review of the literature on the fuzzy front end of innovation, idea generation, and idea management was conducted and is shown. Based on a depth of understanding, a control model was developed to aid innovation practitioners in effectively controlling the idea generation and idea management processes.

This control model, named the Glassman Model for Managing Idea Generation, was then validated in two studies. The first was the application of the control model via analyzing, diagnosing, and making recommendations for three companies outlined in three individual case studies. The second study used an online survey to develop normative data and correlations on the idea generation and idea management processes. Improvements were made to the model based on lessons learned from the two studies. Both studies supported and validated the model as containing the factors needed to manage these processes effectively.

Funny Quote

“The brain is a wonderful organ. It starts working the moment you get up in the morning and does not stop until you get to the office.”     – Robert Frost

Link to Dissertation

Download by right-clicking and selecting “save-link-as”

Note the bookmark feature in adobe is very useful for navigating between sections.

http://www.techrd.com/files/presentations/june23_24/Glassman_dissertation.pdf

http://www.scribd.com/share/upload/14224079/2igljy0jbsnwao03gaf2

Preface of Dissertation

During my management studies at Duke University, Dr. Jeff Glass, a great leader, and always an inspiration to me, was the first to formally introduce me to the topic of the fuzzy front end. I remember it vividly, because he said the fuzzy front end was a major challenge for management because its inner workings were relatively unknown. From that point on, I was hooked on the topic and the major challenges associated with it, and I felt a compelling need to help solve this vital piece of the innovation puzzle. Hopefully, I have shed some light on it with this research and model.

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